Peer-Reviewed Journal articles

1. Yang, S.,Isa, S. M., & Ramayah, T. (2021).Uncertainty Avoidance as a Moderating Factor to the Self-congruity Concept: The Development of a Conceptual Framework. Sage Open 11(1),21582440211001860 (SSCI, Scopus, Q2) (Sage)
2. Yang, S., Isa, S. M., Ramayah, T., & Zheng, Y. (2021). Does physician-assisted suicide tourism fit into the tourism discipline? An opinion essay. Anatolia · An International Journal of Tourism and Hospitality Research. ( Forthcoming). (ABDC-B, Scopus, Q2) (Taylor & Francis)
3. Yang, S., Isa, S. M., Ramayah, T., & Abbasi, G.(2021). Predicting Chinese tourists’ revisit intention through destination personality, destination image and destination self-congruity : A methodological perspective. European Journal of  Management. ( Forthcoming). (SSCI, Scopus, Q1) (Elsevier)
4. Wen, J., Liu, X., Yang, S., & Zhang, J (2021). China’s hotel renaissance during COVID-19: Interviewing a hotel group CEO. Book chapter: Handbook on Tourism and Behaviour Change. Edward Elgar Publishing, UK. (Book chapter) (Forthcoming, production) (Edward Elgar)
5. Yang, S., Isa, S. M., & Ramayah, T. (2021). How are destination image and travel intention influenced by misleading media coverage? Consequences of COVID-19 outbreak in China. Vision: The Journal of Business Perspective. 24, 1-10.( ABDC-C, Scopus, Q3) (Sage)
6. Yang, S., Isa, S. M., & Ramayah, T. (2020). A theoretical framework to explain the impact of destination personality, self-congruity and tourists’ emotional experience on behavioural intention. Sage Open. 10(4), 2158244020983313(SCCI, Scopus Q2) (Sage)
7. Yang, S., Isa, S. M., Wu, H., Ramayah, T., & Jermsittiparsert, K. (2020). Examining the role of destination image, self-congruity and trip purpose in predicting post-travel intention: The case of Chinese tourists in New Zealand.Revista Argentina De Clinica Psicologica, 29(5),1504-1517. (SSCI/SCI)
8. Yu., C.E. Wen, J., & Yang, S. (2020). Public viewpoint of suicide travel: An exploratory study. Tourism Management Perspectives.34, 100669. (SSCI, Scopus Q1 ABDC-A) (Elsevier)
9. Wen, J., Kozak, M., & Yang, S., Liu, F. (2020). COVID-19: Effects on Chinese citizens’ lifestyle and travel. Tourism Review Vol. ahead-of-print No. (SSCI, Scopus, Q1, ABDC-B) (Emerald)
10. Yang, S.,Isa, S. M., Ramayah, T., & Blane, R. Kiumarsi, S. (2020).The Effects of Destination Brand Personality on Tourists’ Revisit Intention to Glasgow: An Examination across Gender. Journal of International Consumer Marketing,32(5), 435-452.(Scopus, Q2 ABDC-B) (Taylor & Francis)
11. Iqbal, Q., Yang, S., Nawaz, R., & Iqbal, K. (2019). A Multi-Dimensional Construct of Perceived Information Pollution in the Era of Rife Infollution. VINE Journal of Information and Knowledge Management Systems 46(1) (EI, Scopus, ABDC-B) (Emerald)
12. Lin, Y., Yang, S., Hanifah, H., & Iqbal, Q. (2018). An Exploratory Study of Consumer Attitudes towards Green Cosmetics in the UK Market. Administrative Science, 8(4), 71. (Scopus) (MDPI)
13. Akhtaruzzaman, M., Yang, S., & Omar, A. (2018).Are resource-rich countries more attractive than countries with good institutions to foreign direct investors in sub-Saharan Africa? International Journal of Economics and Finance, 10 (6), 65-74                        

Conference – Presentation/Abstract

1. Yang, S., Isa, S. M., Ramayah., & Blanes, T. (2020). Making Destination A Better Place to Revisit: The Application of Self-Congruity Theory in Glasgow Tourism. 2nd Asean Businesss, Engineering and Technology Symposium, 3-3, December, 2020. Paper presented at Universiti Sains Malaysia. (Best Presenter Award) (Virtual conference)
2. Yang, S., Isa, S. M., Ramayah, T., & Blanes, R. (2019). The Development of A Conceptual Framework on the Brand Personality, Self-Congruity and Tourist Loyalty: The Moderator Role of Tourist Emotional Experience. Paper presented at 9th advances in hospitality and tourism marketing and management conference. 8th – 11th July, University of Portsmouth, United Kingdom. Abstract in Proceedings of the 9th advances in hospitality and tourism marketing and management conference. July 2019, (pp.532-534)
3. Yang, S. (2019). The understanding of Chinese outbound tourists’ behaviour toward revisit New Zealand: A Conceptual Development. Paper presented at Cambridge Conference Series 8th-10th April, University of Cambridge, Cambridge, United Kingdom. Abstract in Proceedings of the Cambridge Conference Series: April 2019, (pp. 27- 28). Cambridge, April, 8th-10th, 2019
4. Yang, S., & Lin, Y. (2018). The understanding of green cosmetic products based on Tri component attitude model: A perspective from British consumers. Paper presented at Global Conference on Business, Hospitality and Tourism Research (GLOSEARCH 2018) Hoa Sen University, Ho Chi Minh City, Vietnam on 2-5th, October, 2018
5. Yang, S., Ma, Y. (2018). Key Factors Influencing Customer Satisfaction with International StudentRecruitment Agencies. Paper presented at 7 World Conference on Applied Science Engineering and Technology held at Malaysia on 5th-6th January 2018
6. Yang, S. (2016). What is the effective marketing technique for recruiting international students? Paper presented at 19th International Conference on “Business, Economics, Social Science & HumanitiesBESSH-2016”, Singapore, 25-26 August 2016. (Best Paper Awarded).