Dr. Zurina Mohaidin is a Marketing lecturer in Graduate School of Business. She currently teaches Marketing Management for postgraduates and has been supervising a number of PhD and MBA students. She graduated her PhD from Cardiff University, United Kingdom with an MBA and BSc in Marketing from University of Bridgeport, Connecticut, United States. Dr Zurina is also the Program Manager for the MBA program of Graduate School of Business where she is responsible in looking through the MBA application as well as managing all related matters of MBA students. Dr. Zurina has presented numerous papers in conferences and published research articles in well known journals. Her research has been on Marketing and Consumer Behaviour, looking at the branding and consumer choices.
Teaching: Marketing Management.
Research Interest: Marketing, Consumer Behaviour, Branding.
Co-consultant for TNB Penang Customer Service Satisfaction Research
Kajian Penyelidikan Kepuasan Pelanggan Tenaga Nasional Berhad Pulau Pinang (Oct 2012-March 2013)