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The DBA@USM is a doctoral programme designed especially for those who wish to pursue a career in Business Administration while seeking to be leaders in their own right within the business they are involved in. This is the reason why, unlike the PhD programme, the DBA is carefully designed to fill the scholar’s journey with key elements that can make an impact on their careers and on the stakeholders they deal with. The main goal of the DBA programme is to produce business leaders with holistic perspectives bearing these leadership attributes:

  • Able to unravel complex business issues and provide practical solutions to marketplace problems.
  • Able to conduct systematic, scientific research, consultation and training in creating relevant, innovative practices.
  • Possess the skills to apply advanced knowledge of core business disciplines, and modern techniques and tools for the organisation’s decision-making.
  • Display creativity, critical thinking and ethical values in managing and transforming change in organisations within the dynamic global business environment

The first part of the journey involves scholars sharpening their understanding of relevant business fundamentals and building advanced knowledge of core business disciplines. For this to happen, scholars will undertake six seminar papers to enhance their theoretical knowledge and practical strategic decisions. The second part of the journey introduces both Research Methodology and Consultation and Training (CAT) courses that will further hone scholars’ ability to generate and disseminate new knowledge. CAT is one of the capstone subjects. The last leg of the journey involves scholars venturing into another capstone course, i.e. Dissertation.

Overall, the DBA journey would provide scholars with experiences that leave them with the 3R’s mark – Relevant, Respected, Referred to.


Program Educational Outcomes for DBA Program:

PEO 1: Advancement in their professional career.

PEO 2: A trustworthy, respectable, and effective leader.

PEO 3: A reputation as a decision maker for creative, innovative and sustainable business solutions.

DBA Program Learning Outcomes:

LO 1: Develop knowledge on the specific disciplines.
LO 2: Develop critical, innovative thinking, and problem solving in scientific research.
LO 3: Develop effective and persuasive communication.
LO 4: Develop ethical and responsible leadership skills.
LO 5: Develop effective teamwork.
LO 6: Develop awareness of business sustainability.