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The marketing cluster focuses on primary components of business management, with particular emphasis on marketing and consumer behavior related topics. Research on marketing stresses the survival and sustainability of enterprises depends on global mindset in matching values to the need and understanding of market place behavior. The main concern of researchers in this cluster is to link the academic knowledge in this area of significant interests to consumers and business firms.

The key research interests of this cluster include the following:
  • Consumer Behaviour
  • Branding
  • Societal Marketing
  • Green Marketing
  • Strategic Marketing
  • Tourism Marketing
  • Islamic Marketing
  • Digital Marketing
The core members of this cluster are as follows: