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 Innovation and Operations Management

Innovation and Operations Management cluster focus on a wide range of research in the area of operations management and information management. Ultimately, the research conducted in these areas tries to seeking innovative and creative ways to add value to the organisation and ensure business sustainability. Our cluster member approaches problems in an integrative way by employing numerous methods, such as empirical and theoretical research methods, qualitative and quantitative data analysis techniques, and case study for the purpose of the research.

The research interest of its cluster members includes but not limited to:
  • Quality Management & Operations Excellence
  • Business Information Technology
  • Business Intelligence System
  • Service Operations
  • Logistic & Distribution management
  • Production management
  • Behavioural Operations Management
  • Sustainable Supply Chain Management
  • Knowledge Management
The core members of this cluster are as follows:
  • Assoc. Prof. Ts. Dr. Yulita Hanum P Iskandar
  • Assoc. Prof. Dr. Tan Cheng Ling
  • Dr Rosly Othman
  • Dr Suzari Abdul Rahim (Cluster Head)
  • Dr Kavigtha Mohan Kumar
  • Ts. Dr. Ali Vafaei Zadeh

Global Strategy and Organizational Behaviour

The GSOB cluster focuses on the global dimension of business management, with particular emphasis on ‘HRM’, ‘strategy’, and ‘organisational behaviour’, broadly defined. In an increasingly interconnected and interdependent world, research on ‘global’ issues that affect the business world is of great importance. At the same time, however, we are cognisant that there is a paradox at work, whereby in an increasingly ‘globalised’ world, the local context has become more, not less, significant. As firms and managers expand their reach across national borders, it is imperative to consider the various political, economic, social, cultural, and legal factors that make each market distinct in nature. As it is clear, the main concern of researches in this cluster is to link the academic knowledge to current and future practices in different sectors such as business, public and non-profit to respond to the emerging needs of the IR 4.0 era.

In light of this, some of the key research interests of this cluster include:
  • Human Resource Management
  • Leadership
  • Entrepreneurship
  • International Business
  • Organizational Behaviour
  • Strategic Management
The core members of this cluster are as follows:
  • Dr Christopher Johann Roland Richardson
  • Dr Noor Fareen Abdul Rahim (Cluster Head)
  • Dr Haniruzila Md Hanifah
  • Dr. Karpal Singh 

Financial Economics

The Financial Economics cluster focuses on promoting scholarship in financial and economic issues that relate to firms and national decision makings, especially in the context of emerging markets. The cluster’s current research interests are in the broad areas of corporate finance, behavioural finance, international finance and trade, financial economics, and economic sustainability issues.

Specifically, some of the key research interests include, but are not limited to:
  • Corporate Ownership and Control
  • Corporate Governance
  • Applied Econometrics
  • Banking and Financial Markets
  • Asset Pricing
  • Capital Structure and Dividend Policy
  • Financial economics
  • International Finance
  • Behavioural Finance
  • Behavioural Economics
  • Industrial Economics and International Trade
  • Sustainable Consumption and Production
The core members of this cluster are as follows:
  • Dr Chan Tze Haw (Cluster Head)
  • Dr Hong Meen Chee
  • Dr Chin Phaik Nie


The marketing cluster focuses on primary components of business management, with particular emphasis on marketing and consumer behavior related topics. Research on marketing stresses the survival and sustainability of enterprises depends on global mindset in matching values to the need and understanding of market place behavior. The main concern of researchers in this cluster is to link the academic knowledge in this area of significant interests to consumers and business firms.

The key research interests of this cluster include the following:
  • Consumer Behavior
  • Branding
  • International Marketing
  • Tourism Marketing
  • Green Marketing
  • E-commerce
  • Service Marketing
The core members of this cluster are as follows:
  • Assoc. Prof Dr Goh Yen Nee (Cluster Head)
  • Professor Dr Nabsiah Abdul Wahid
  • Assoc. Prof Dr Salmi Mohd Isa
  • Dr Zurina Mohaidin
  • Assoc. Prof Dr Shaizatulaqma Kamalul Ariffin

Sustainability Accounting and Governance

The Sustainability Accounting and Governance cluster at GSB, USM conducts and disseminates both fundamental and applied research in the areas of accounting, auditing, accountability, sustainability reporting, governance, performance, disclosure, and risk management. Through its research and effort, the cluster strives to promote relevant accounting for its impact on the academic literature, accounting practice, policymaking, securities regulation, and elsewhere.

In light of this, some of the fundamental research interests of this cluster include:
  • Management Accounting
  • Accounting and Performance Measurement
  • Governance and Risk Management
  • Social & Environmental Accounting
  • Financial Accounting and Auditing
  • Public Sector Accounting
  • Islamic Accounting
The core members of this cluster are as follows:
  • Assoc. Prof Dr. Fathyah Hashim 
  • Prof. Dr. Siti Nabiha Abdul Khalid (Cluster Head)
  • Prof. Dr. Sofri Yahya
  • Assoc. Prof Ts. Dr. Teoh Ai Ping
  • Dr. Yuvaraj Ganesan

Corporate Social Responsibility

Corporate Social Responsibility (CSR) Research Cluster is the backbone of GSB in its quest for nurturing responsible business leaders. This cluster aims to create a positive social impact on the local community, business community, and society at large, through multidisciplinary and transdisciplinary research studies which connect socio-environmental-economic needs with business performance, which consequently are expected to improve the well-being of various stakeholders, As such, this cluster focuses on new frontiers in CSR, within the context of rebuilding society and preserving the environment that brings out innovation in systems of governance, application of new technologies, business operations, as well as, in ethical leadership. The research themes, henceforth, surrounds current transdisciplinary topics related to, but not limited to: sustainability science, sustainable cities and communities, management, and environment sustainability, social innovation through shared value creation, social enterprise business models, social entrepreneurship, operations/management practices within circular economy, corporate responsibility and social justice, and community-based entities/partnerships/organisations in stakeholder engagement.

In light of this, the key research interests of this cluster include:

Social Enterprise
Social Enterprise
Environmental Sustainability Management
Green Business
Social Innovation
Business Ethics

The core members of this cluster are as follows:

Assoc. Prof Dr. Ellisha Nasruddin (Cluster Head)
Prof. Dr. Azlan Amran
Dr. Cheah Sau Seng
Dr. Norfarah Nordin
Dr. Ooi Say Keat