Dr. Shaizatulaqma Kamalul Ariffin is a Senior Lecturer in Marketing at the Graduate School of Business, Universiti Sains Malaysia (USM). She was conferred a Ph.D. in International Marketing from USM with a Master Science in Marketing from Texas A&M University-Commerce, United States. She obtained her Bachelor’s degree in Management from USM with a specialization in Marketing. She has presented numerous papers in conferences and has also published several research articles in Indexed Journals and Proceedings. She is currently holding several grants to support her research on Marketing-related issues. She is also a member of the editorial board for several international journals. She is a fellow of USM Apex Young Scholar, and she has received the Highly Commended Award 2019, Emerald Literati Winners by Emerald Publishing Limited, United Kingdom in 2019.

Teaching: Marketing Management and International Marketing

Research Interest: Halal Marketing, Advertising, Consumer Behavior, International Marketing, Digital Marketing