Tel: +604-6532794 Fax: +604-6532792
shaizatulaqma@usm.my
+604-653 5916

Dr. Shaizatulaqma Kamalul Ariffin

Senior Lecturer
Graduate School of Business
Universiti Sains Malaysia

Education

  • Ph.D., International Marketing, Universiti Sains Malaysia, Malaysia
  • M.Sc. Marketing, Texas A&M University-Commerce, United States
  • B.Mgt., Universiti Sains Malaysia, Malaysia

Biography

Dr. Shaizatulaqma Kamalul Ariffin is a Senior Lecturer in Marketing at the Graduate School of Business, Universiti Sains Malaysia (USM). She was conferred a Ph.D. in International Marketing from USM with a Master Science in Marketing from Texas A&M University-Commerce, United States. She obtained her Bachelor’s degree in Management from USM with a specialization in Marketing. She has presented numerous papers in conferences and has also published several research articles in Indexed Journals and Proceedings. She is currently holding several grants to support her research on Marketing-related issues. She is also a member of the editorial board for several international journals. She is a fellow of USM Apex Young Scholar, and she has received the Highly Commended Award 2019, Emerald Literati Winners by Emerald Publishing Limited, United Kingdom in 2019.

 

Teaching and Research Areas

Teaching: Marketing Management and International Marketing

Research Interest: Halal Marketing, Advertising, Consumer Behavior, International Marketing, Digital Marketing

Consultancy and Industrial Experience

Publications

  • SK Ariffin, Y Choo Kah, NA Wahid, The Influence of Perceived Prior Experience, Attitude and Subjective Norms toward Consumers’ Online Purchase Intention of Cosmetics Products, Test Engineering and Management 83 (May-June)
  • A Malenee, SK Ariffin, T Ramayah, NA Wahid, The Influencing Factors on Consumption Intention towards Beauty Supplements: A Proposed Model, Test Engineering and Management 83 (May-June)
  • SK Ariffin, LS Ooi, NA Wahid, A Proposed Model for Understanding the Influencing Factors of Consumer’s Purchase Intention towards Online Grocery Shopping, Test Engineering and Management 83 (May-June)
  • SK Ariffin, NA Choo, Kah Yee: Wahid, The Influence of Perceived Ease of Use, Perceived Usefulness and Perceived Product Information on Consumers’ Attitude toward Online Purchase Intention, Test Engineering and Management 83 (May-June)
  • NA Wahid, SK Ariffin, A Haron, Influences of conditional, environmental and social values, risk and cost on consumers’willingness to pay for water tariff, Journal of Critical Reviews 7 (8), 1148-1153
  • SK Ariffin, KT Lim, 2020, Investigating Factors Affecting Intention to Use Mobile Payment Among Young Professionals in Malaysia, First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019), 6-11
  • Chai Hooi Ching, Shaizatulaqma Kamalul Ariffin, 2019, Consumer purchase intention towards online group buying website in Malaysia, The European Proceedings of Social & Behavioural Sciences EpSBS
  • Shaizatulaqma Kamalul Ariffin, 2019, Noor Naser Kader Ali,Siti Nur Atiqah Kamsan, The Influences of Crisis Management on Customer Purchase IntentionThe European Proceedings of Social & Behavioural Sciences EpSBS
  • Shaizatulaqma binti kamalul ariffin, Tan lok aun , yashar salamzadeh, 2018, How Personal Beliefs Influence Consumer Attitude towards Online Advertising in Malaysia: To Trust or Not to Trust?, Global Business and Management Research: An International Journal, 30-47
  • Shaizatulaqma binti kamalul ariffin, Noor nasir kader ali , siti nur atiqah kamsan, 2018, The Influence of Crisis Management on Customer Purchase Intention toward Cosmetic and Healthcare Products., Global Business and Management Research: An International Journal,  12-29
  • Shaizatulaqma binti kamalul ariffin, nur najihah dihanan , nabsiah binti abdul wahid, 2019, Investigating the Factors Affecting Consumer Purchase Intention towards Halal Organic Food, Journal of Entrepreneurship, Business and Economics, 162-188
  • Shaizatulaqma binti kamalul ariffin, wihdatul fadhilah azra , nabsiah binti abdul wahid, goh yen nee, 2019, investigating the factors affecting purchase intention of muslim women towards halal cosmetics, Journal of Entrepreneurship, Business and Economics, 7/2
  • Shaizatulaqma Kamalul Ariffin, Thenmoli Mohan, Goh Yen-Nee. Influence of Consumers’ Perceived Risk on Consumers’ Online Purchase Intention. Journal of Research in Interactive Marketing -2018
  • Shaizatulaqma Kamalul Ariffin, Christopher Richardson, Nabsiah Abdul Wahid, Yusliza Mohd Yusoff (2018). Effects of money attitudes and credit card usage on young Malaysians’ compulsive buying. Proceedings of the 31st International Business Information Management Association Conference, SCOPUS and ISI Proceedings-2018
  • Nabsiah Abdul Wahid, Dominic Oteino Ojatta and Shaizatulaqma Kamalul Ariffin(2018). The Effect of Risk-Level Exposure on the Risk Perception and Attitudinal Loyalty among Bottled Water Consumers: An Experiment. Proceedings of the 31st International Business Information Management Association Conference, SCOPUS and ISI Proceedings-2018
  • Shaizatulaqma Kamalul Ariffin(2017). The effect of attitude toward advertising in the relationship between value-expressive function and purchase intention toward Kopitiam (coffee shop), International Journal of Applied Business and Economic Research, 15 (SCOPUS)
  • Mahmoud Altawalbeh, Shaizatulaqma Kamalul Ariffinand Zurina Mohaidin (2017). Export Pricing Toward Developing Countries: A proposed model in the MNEs context evidence from Malaysia. Global Business and Management Research: An International Journal, 9, 4. (ERA Indexed)
  • Ng Lee Yong, Shaizatulaqma Kamalul Ariffin, Goh Yen Nee, Nabsiah Abdul Wahid (2017). A Study of Factors influencing Consumer’s Purchase Intention toward Green Vehicles: Evidence from Malaysia. Global Business and Management Research: An International Journal, 9, 4. (ERA Indexed)
  • Shaizatulaqma Kamalul Ariffinand Nabsiah Abdul Wahid (2017). Confidence in Halal Logo Strengthens the Relationship Between Consumer’s Value-Expressive Function and Attitude Toward Kopitiam (Coffee Shop), Advanced Science Letters (SCOPUS)
  • Yusliza Mohd Yusoff and Shaizatulaqma Kamalul Ariffin(2017). Safety Performance in the Workplace: A Proposed Model for Understanding the Influencing Factors on Safety Climate? Advanced Science Letters. (SCOPUS)
  • Nabsiah Abdul Wahid and Shaizatulaqma Kamalul Ariffin(2017). Factors Influencing Malaysian Consumers’ Intention to Purchase Green Energy: The Case of Solar Panel. Global Business and Management Research: An International Journal, 9, 4. (ERA Indexed).
  • Pui-Pui Thong, Goh Yen Nee, Cheng-Ling Tan and Shaizatulaqma Kamalul Ariffin(2017). An Investigation On Residential Solar Power Systems (SPS) Install Intention: View from an Emerging Market. Global Business and Management Research: An International Journal, 9, 4. (ERA Indexed)
  • Abdul Wahid, Alias, Takara, Kamalul Ariffin, S. 2017. Water (as a) Business: Should Water Tariff Remain? Descriptive Analyses on Malaysian Households’ Socio-Economic Background, International Journal of Economic Research, 14
  • Shaizatulaqma Kamalul Ariffin, Boon Tee Kai, Yusliza Mohd Yusoff. The impact of trust in the relationship between m-commerce website quality and online purchase intention: a study among Malaysian consumers’. ISI Proceedings(IBIMA)
  • Shaizatulaqma Kamalul Ariffin, Ishak Ismail, Khairul Anuar Mohammad Shah, Religiosity moderates the relationship between ego-defensive function and attitude towards advertising DOI 10.1108/JIMA-11-2014-0074, JOURNAL OF ISLAMIC MARKETING, 2016, 7, , 22 3. 4. 5. 6. 7 8 9. 10
  • Shaizatulaqma Kamalul Ariffin, Khairul Anuar Mohammad Shah, Ishak Ismail, Muslim Consumers Attitudes toward the Advertisement of Non-certified Coffee Shops, UKM Journal of Management, 2016, 48,  20
  • Nik salehah nik abdul aziz , nabsiah binti abdul wahid , methaq ahmed sallam, Shaizatulaqma binti kamalul ariffin, 2017, Factors Influencing Malaysian Consumers’ Intention to Purchase Green Energy: The Case of Solar Panel, Global Business and Management Research: An International Journal, 9/4s:, 328-346 (Impact Factor : 5.74)
  • Pui pui thong , goh yen nee , tan cheng ling , shaizatulaqma binti kamalul ariffin, 2017, An investigation on residential solar power systems (SPS) install intention: view from an emerging market, Global Business and Management Research: An International Journal,
  • Wan-har goh , goh yen nee , shaizatulaqma binti kamalul ariffin, yashar salamzadeh, 2018, How Green Marketing Mix Strategies affect the firm performance: A Malaysian Perspective, International Journal of Sustainable Strategic Management.
  • Goh yen nee , ghazanfar ali abbasi , shaizatulaqma binti kamalul ariffin, 2019, Stimulating Online Buying Behaviour Among Millennials in Pakistan: A Conceptual Model and Research Propositions, Journal of Entrepreneurship, Business and Economics.
  • Christopher johann roland richardson ,shaizatulaqma binti kamalul ariffin, 2019, A Leap of Faith? Managerial Religiosity And Market Entry Decisions, Management International Review Journal of International Business.

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