Tel: +604-6532794 Fax: +604-6532792

Dr. Zurina Mohaidin

MBA Programme Manager
mzurina@usm.my
+604-653 6643

Dr. Zurina Mohaidin

MBA Program Manager
Senior Lecturer
Graduate School of Business
Universiti Sains Malaysia

Education

  • Ph.D., Marketing, Cardiff University, Wales, United Kingdom,2011
  • MBA, University of Bridgeport, Connecticut, United States, 1995
  • BSc, Marketing, University of Bridgeport, Connecticut, United States, 1994

Biography

Dr. Zurina Mohaidin is a Marketing lecturer in Graduate School of Business. She currently teaches Marketing Management for postgraduates and has been supervising a number of PhD and MBA students.  She graduated her PhD from Cardiff University, United Kingdom with an MBA and BSc in Marketing from  University of Bridgeport, Connecticut, United States. Dr Zurina is also the Program Manager  for the MBA program of Graduate School  of Business where she is responsible in looking through the MBA application as well as managing all related matters of MBA students. Dr. Zurina has presented numerous papers in conferences and published research articles in well known journals. Her research has been on Marketing and Consumer Behaviour, looking at the branding and consumer choices.

Teaching and Research Areas

Teaching: Marketing Management.

Research Interest: Marketing, Consumer Behaviour, Branding.

Consultancy and Industrial Experience

Co-consultant for TNB Penang Customer Service Satisfaction Research

Kajian Penyelidikan Kepuasan Pelanggan Tenaga Nasional Berhad Pulau Pinang (Oct 2012-March 2013)

Publications

  • ZURINA BINTI MOHAIDIN, 2012, An Evolutionary Psychology Approach to Consumer Choice, International Journal of Business and Social Research, Vol 2 No 3: , 127-142
  • ZURINA BINTI MOHAIDIN , NAGINDER RAJAH, 2014, Managing Hybrid Electric Vehicle Adoption in Auto Mobile Industry of Malaysia, International Journal of Organizational Issues, 7: , 99-113
  • ZURINA BINTI MOHAIDIN , TAN HOO MIN , SALMI BINTI MOHD ISA, 2014, Improving On Time Delivery Performance, Asian Journal of Case Research (AJCR), 7 (2): , 101-113
  • ZURINA BINTI MOHAIDIN , KOAY TZE WEI , MOHSEN ALI MURSHID, 2017, Factors Influencing the Tourists’ Intention to Select Sustainable Tourism Destination: A case Study of Penang, International Journal of Tourism Cities, 3(4):, 442-465 (Impact Factor : 0.96
  • HUANG, L.C , GOH YEN NEE , ZURINA BINTI MOHAIDIN, 2014, Factors influencing consumer intentions to avoid broiler chicken meat and products in Malaysia, International Food Research Journal, 21(1):, 181-188 (Impact Factor : 0)
  • MOHSEN ALI MURSHID , ZURINA BINTI MOHAIDIN , GOH YEN NEE, 2016, Influence of pharmacists expertise on physicians prescription decisions, Tropical Journal of Pharmaceutical Research, 15(7): , 1549-1557 (Impact Factor : 0)
  • MOHSEN ALI MURSHID , ZURINA BINTI MOHAIDIN , GOH YEN NEE, 2016, Moderating effects of contextual factors on relationship between pharmaceutical marketing strategies and physician prescription decision: A review, Tropical Journal of Pharmaceutical Research, 15(7): , (Impact Factor : 0)
  • MOHSEN ALI MURSHID , ZURINA BINTI MOHAIDIN , GOH YEN NEE , YUDI FERNANDO, 2016, Physician perceived value as mediating variable between marketing mix strategy and physician satisfaction, ,, Asia Pacific Journal of Marketing and Logistics, Vol. 28 (5): , 780-806 (Impact Factor : 1.68)
  • MOHSEN ALI MURSHID , ZURINA BINTI MOHAIDIN , GOH YEN NEE, 2016, The Influence patient’s characteristics requests and expectations on Physician Prescribing Behavior: A Review, International Journal of Pharmaceutical and Health Marketing, 10(4): , 390-411 (Impact Factor : 0)
  • ABDUL WAHID , DOMANIC OTEINO OJATTA , MOHAIDIN, 2017, The moderating role of risk perception on the relationship between satisfaction and repurchase intention of Bottled Water in Nigeria: a Research proposition, International Conference on the Roles of the Humanities and Social Science in Engineering 2017, :, (Impact Factor : 0)
  • MOHSEN ALI MURSHID , ZURINA BINTI MOHAIDIN, 2017, Models and theories of prescribing decisions: A review and suggested a new model, Pharmacy Practice, 15(2):, 1-12 (Impact Factor : 0)
  • MOHSEN ALI MURSHID , ZURINA BINTI MOHAIDIN, 2017, A Systematic Review of the Influence of Medical Representatives and Promotional Tools on Prescribing: A Comparison Between Developed and Developing Countries, International Journal of Pharmaceutical Healthcare Marketing, 11(4):, 361-394 (Impact Factor : 0)
  • MOHSEN ALI MURSHID , ZURINA BINTI MOHAIDIN, 2017, Physicians’Perceptions Towards Brand Medicine and Its Effect on Prescribing: A Narrative Review, Journal of Generic Medicines, 13(4):, 1-27 (Impact Factor : 0)
  • MAHMOUD ATA AL-TAWALBEH , SHAIZATULAQMA BINTI KAMALUL ARIFFIN , ZURINA BINTI MOHAIDIN, 2017, Export Pricing Towards Developing Countries: A Proposed Model in the MNEs Context- Evidence from Malaysia, Global Business and Management Research: An International Journal, 9(4):, 29-40 (Impact Factor : 0)
  • MALVINDER KAUR , JUNAIMAH JAUHAR , ZURINA BINTI MOHAIDIN, 2017, Factors Causing Female Inequality in Malaysia Organisations : A Conceptual Model, Global Business and Management Research : An International Journal, 9(4s):, 361-373 (Impact Factor : 0)
  • INDIRA RACHMAWATI , ZURINA BINTI MOHAIDIN, 2017, The Role of User Experience Towards Customer Loyalty in Indonesian Cellular Operator with the Mediating Role of User Satisfaction and Customer-Based Brand Equity, Advanced Science Letters, 23:, 177-180 (Impact Factor : 1.253)
  • MAHMOUD ATA AL-TAWALBEH , SHAIZATULAQMA BINTI KAMALUL ARIFFIN , ZURINA BINTI MOHAIDIN, 2017, Export Pricing Towards Developing Countries: A Proposed Model in the MNEs context— Evidence from Malaysia, Global Business and Management Research: An International Journal, 9/4s:, 29-40 (Impact Factor : 5.74)
  • CHEAH HUN KEAN , GOH YEN NEE , SALMI BINTI MOHD ISA , ZURINA BINTI MOHAIDIN, 2018, Customer behavioral intention towards heritage cafe in the George Town World heritage sites, Penang Malaysia, Journal of Business and Social Development, 6/1:, 109-119 (Impact Factor : 0)
  • MOHSEIN A.MURSHID , Z.Mohaidin, 2018, The Influence of Information, Brand, Medical Representatives and Sales Promotion on Physician Prescribing Decision., Journal of Pharmaceutical Health Services Research, Vol 9 Issue 3:, 259-269 (Impact Factor : 0.69)
  • NURAFNI RUBIYANTI , ZURINA BINTI MOHAIDIN, 2018, The Linking of Brand Personality, Trust, Attitude and Purchase Intention of Halal Cosmetic in Indonesia: A Conceptual paper, International Journal of Engineering & Technology, 7(4.38):, 1292-1295 (Impact Factor : 0)
  • MOHSEN ALI MURSHID , ZURINA BINTI MOHAIDIN , MOHAMMAD ZAYED, 2019, Development and validation of an instrument designed to measure factors influencing physician prescribing decisions, Pharmacy Practice, 17(4):, 1-11 (Impact Factor : 0)
  • CITRA KUSUMA DEWI , ZURINA BINTI MOHAIDIN , MOHSEN ALI MURSHID, 2019, Determinants of online purchase intention: a PLS-SEM approach: evidence from Indonesia, Journal of Asia Business Studies, :, (Impact Factor : 0)
  • MOHSEN ALI MURSHID , ZURINA BINTI MOHAIDIN, 2019, Physician Perception of Patients’ Requests for Medications in Yemen, Drugs & Therapy Perspectives, 35:, 185-191 (Impact Factor : 0.21)
  • MOHSEN ALI MURSHID , ZURINA BINTI MOHAIDIN, 2019, Influence of Expertise, Collaborative Efforts and Trustworthiness of Pharmacists on the Prescribing Decisions of Physicians, Journal of Pharmacy Practice and Research, 2:, 150-161 (Impact Factor : 0)
  • MOHAMMAD ZAYED , JUNAIMAH JAUHAR , ZURINA BINTI MOHAIDIN , MOHSEN ALI MURSHID, 2020, Effects of Inter-organizational Justice on Dimensions of Organizational Citizenship Behaviours: A Study on Kuwait Ministries Employees, Management and Labour Studies, :, 1-27 (Impact Factor : 0
 
 

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