Goh Yen Nee started her career as a lecturer at Graduate School of Business, Universiti Sains Malaysia in 2010. Prior to joining USM, she worked as a lecturer in private colleges for several years. She has published a  number of articles in the area of marketing and consumer behavior in both local and international journals.  She is currently supervising PhD and MBA students in marketing and consumer behavior. At present, she is the Cluster Head of Marketing Research for Graduate School of Business. She is also a member of the editorial board for international journal. 

Teaching: International Marketing; Seminar in Marketing and Global Business.

Research Interest: Marketing and Consumer Behavior.