Tel: +604-6532794 Fax: +604-6532792
+604-653 6244

Assoc. Prof. Dr. Ellisha Nasruddin

Associate Professor
Graduate School of Business
Universiti Sains Malaysia


  • Ph.D., Technology and Quality Management, Universiti Utara Malaysia (UUM), Malaysia
  • M.Sc. in Industrial Technology / Manufacturing Management, University of Bradford, United Kingdom
  • B.Sc. in Management, Purdue University, USA


Ellisha Nasruddin (Ph.D.) is a foresight and green business specialist. In the past sixteen years, she has incorporated both philosophical as well as technical-oriented approaches in research, training, and teaching in subjects related to organizational transformation, ethics, corporate social responsibility, social enterprise, operations management, supply chain management, and quality management. Since 2007, she has been working on ‘foresight in organizational transformation’ which delves into the underpinnings of structural and cultural change for higher education, green businesses, and social enterprises.  Part of the USM pioneer team which promoted foresight in higher education, Ellisha has been involved in using the futures methodology and qualitative-based research related to scenarios on higher education as well as for organisational transformation. Various of her academic research which intertwines with industry needs include topics such as ‘green business and sustainability’, ‘building sustainable heritage through foresight’, ‘building social impact and social sensitivity future indicators, ‘wildcard scenario mapping’, and ‘social innovation of social enterprises’. She is currently engaged in supervising and teaching Research Methodology, with specialisation in Qualitative/Case-based research for the Doctorate programme (DBA) as well as the MBA programme. In addition, since 2009, within the MBA programme, she has contributed towards development of courses and facilitating MBA students in taught-courses with MBA specialisation in Sustainable Development: Sustainable Development Principles, CSR and Social enterprise, and Green Business and Peformance Assessment.

Teaching and Research Areas

Teaching: Social Enterprise, Sustainable Development, Research Methodology.

Research Interest: Social innovation and Organisational Transformation, Foresight in Ethical Organisational Transformation.

Consultancy and Industrial Experience

As resource expert for projects related to CSR awards, Futures/foresight project for higher education and Malaysian education, transformation in early childhood education, philosophy of research at academic institutions, futures project on universiti-community relations, Foresight in organisational transformation, organisational transformation and sustainability, ASEANPlus-Three Leadership Programme on sustainable production and consumption.

Organisations consultation/state level consultation include Penang CSR committee, BBraun, USM, UUM, Malaysian Board of Examination (Majlis Peperiksaan Malaysia), Golden Sands Management Retreat, Penang, United Nations University-Institute of Advanced Studies, E2L education consultancy services, Whyte House Education Group, Flextronics, and DBA consultancy projects: BCM Electronics, Thunderprint, MCD Network. 




  • Ellisha Nasruddin & Reevany Bustami (2005), ‘Quality Management and Ethnic Integration’, Goran Collste (ed), Possibilities of Religious Pluralism no.3, Linkoping University Press, 31–47.
    (Based on outputs from SIDA grant Religious Pluralism)
  • Ellisha Nasruddin and Reevany Bustami (2006), Imagining a larger ethical picture: Corporate Social Responsibility (CSR) Relational Matrix, Ide Quarterly, ODC, Vol. 5, No. 3: 81-90.
  • Ellisha Nasruddin and Reevany Bustami (2007), The Yin and Yang of CSR Ethical Branding, Asian Academy Management Journal (AAMJ), Penerbit USM, Vol 12, No. 2, 83-100.
  • Ellisha Nasruddin & Reevany Bustami, (2007), ’Transformasi pendidikan tinggi: pengalaman Universiti Sains Malaysia melakar scenario masa depan’, Zailan Moris (ed) 50 tahun pembangunan pendidikan tinggi di Malaysia (1957-2007), Penerbit USM,195-204
  • Ellisha, N. and Reevany, B. 2007. ‘Hala tuju dan masa depan pendidikan tinggi di Malaysia’. In: (Ed.,), 50 Tahun Pembangunan Pendidikan Tinggi di Malaysia (1957-2007), USM Press, Malaysia. Pp. 159-91.
  • Ellisha, N. (2007. Dreaming and visualising the preferred vision for USM. In: (Ed., Ellisha, N., Constructing Future Scenarios of Higher Education. Insights from USM, USM Press, Malaysia. Pp. 113-122.
  • F.H.Hussin, Reevany Bustami & Ellisha Nasruddin, (2008), B.A.S.I.C.S. in C.S.R: Building Academic Systems of Instruction for Constructive Sustainability in Corporate Social Responsibility in Southeast Asia, Jurnal Kerja Sosial, Vol.6, No.2, November 2007
  • Al-bdour, A. Ali, Ellisha Nasruddin, Soh Keng Lin, (2010), The relationship between internal corporate social responsibility and organizational commitment within the banking sector in Jordan, World Academy of Scicence, Engineering and Technology, vol 4 2010-07-22, 852-871.
  • Ellisha Nasruddin, Reevany Bustami & Ng Sen Fa, (2010), ‘Trends and Challenges in Sustainable Pluralism within Malaysia’s Higher Education: a Foresight Perspective’, Goran Collste (ed) Identity and Pluralism: Ethnicity, Religion and Values, Linkoping University Press, 20-32.
  • Ellisha Nasruddin, Reevany Bustami & Sohail Inayatullah, (2011), Transformative foresight. USM leads the way, Futures. The Journal of Policy, Planning and Futures Studies, 44, Special issue. Futures education: 36-45.
  • Reevany Bustami, Ellisha Nasruddin, & Kinsley Sen Fa Ng, (2012), “Ethnic Diversity in Pluralistic Economy: CSR in Four Critical Areas of Organizational Integration in Malaysia and beyond”, Building Bridges: CSR in Cross-Ethnic Context, SITE Perbanas Surabaya, Linkoping University, Asiatic Research and Knowledge-Network (ARK), 67-98.
  • Reevany Bustami, Ellisha Nasruddin and Norman Blaikie (2013), Lima Falsafah Penyelidikan: Paradigma dan Strategi Penyelidikan untuk Sains Sosial dan Pengurusan, Indonesia: Malindo Nusantara Press. Total pages: 218.
  • Reevany Bustami & Ellisha Nasruddin (2014), “Corporate Social Responsibility, Southeast Asian Perspectives”, Ethics, Science, Technology and Engineering, 2nd Edition, USA: Cengage Learning, 464-466.
  • Ellisha Nasruddin, 2013, “Green business and impact assessment: a case of Malaysia’s rare earth processing plant”, ProSPER.Net online publication.
  • Ellisha Nasruddin & Nur Aulia Fahada Misaridin, (2014), Innovation for a social enterprise business model: an analysis of key success factors, The International Journal of Organisational Innovation. Special issue, 149-157.
  • Ellisha Nasruddin (2014), “Sustainable Production and Consumption and Education for Sustainable Development: Using the Learning Case Method Approach”, ProSPER.Net: Transforming Higher Education and Creating Sustainable Societies, Japan: UNU-IAS, 88-95.
  • Jacki Teo Lam Chew and Ellisha Nasruddin, (2015), The Relationship between Employee Perception of CSR Practice and Role Behaviors: The Mediating Role of Organisational Commitment within Service-Related SMEs in Penang, The International Journal of Recent Advances in Organisational Behaviour and Decision Science, Vol 1, Issue 4: 617-631.
  • Ellisha Nasruddin (2016), Rethinking The Rare Earth Industry, The International Journal of Asian
    Management Briefs, Publisher Singapore Management University
  • Ebtiessam Labib, E. Nasruddin (2017), The impacts of social media on SMEs’ customer equity: a conceptual model, International Business Management.
  • Idola P. Putri, E. Nasruddin, J. Abdul Wahab (2018), Imagined communities and the construction of national identity, International Journal of Academic Research in Business and Social Sciences, 8/7:, 565-572.
  •  Hani Kalsom Hashim, E. Nasruddin (2018), Duality of structure: study of formal and informal structures on-board the Royal Malaysian Navy ship, International Journal of Business, Economics & Law, 16, Issue 4:, 1-10.
  • Loo Saw Khuan, Ellisha Nasruddin (2018), Stakeholder salience on purchasing social responsibility activities in northern Malaysia: a focus on labour and health & safety, International Academic Journal of Science & Engineering, 5(3):, 24-42.
  • Ellisha Nasruddin , M.R. Bustami , Sohail Inayatullah (2018), ‘Transformative foresight: USM leads the way’, in (Transformation 20150: The Alternative Futures of Malaysian Universities.), Penerbit USIM (Universiti Sains Islam Malaysia) , 51-73.
  • Nasruddin, E , Yeni Rosilawati, Mohammad Reevany Bustami (2019), Culture heritage and local community engagement: Analyses of Kotagede and Georgetown heritage sites, International Journal of Multicultural and Multi-religious Understanding, V6 / N5:, 825-839.
  • Ellisha Nasruddin and Azizal Ahmad (2019), ‘Sustainable land development and its impact: a case study of Bandar Baru Air Putih, Southwest District, Penang’, in Extended Research Abstracts: Contemporary issues in business and management. Ed. Karpal Singh Dara Singh and Shaian Kiumarsi, Graduate School of Business: Penang: 86-88.
  • M.R. Bustami, Nasruddin, E. and Mudzakkir, M. (2020), Metodology Penelitian Islam, CenPRISUSM and MNRC-UNJANI, Penang.

Citation index



Journal Articles
Book Chapters

Research Grants


Honors & Awards