She teaches Master Business Administration (MBA) and Master of Cognitive Neurosciences programmes and specialises in research on marketing. Salmi has presented numerous papers in conferences and has also published several research articles in indexed journals and proceedings. She is teaching fellows and trainer of trainer (TOT) at Malaysian Institute of Integrity. Before dedicating herself to academia, Salmi gained six years’ experience in industry, from 2000 to 2006, working at MIMOS Berhad, Malaysia’s prime research and development (R&D) organisation. She secured several competitive research grant worth over RM 500,000 to date. She has successfully supervised 12 Doctor of Philosophy (PhD) and six Doctor of Administration (DBA), three post-doctoral students, and more than 40 Master Business Administration (MBA) students. Currently, 13 Doctor of Philosophy (PhD) students are under her supervision. Having worked for past years on the R&D organisation, recently she has been research on marketing surrounding tourism marketing, neuromarketing, Corporate Social Responsibility (CSR) and ethics, marketing innovation, branding and consumer behaviour. She has received number of awards in recognition of her academic excellence including the University Service Excellence Award, Dean’s Outstanding Teaching Award, Dean’s Outstanding Research Award, and the Best Paper awards.

Teaching:

Master of Business Administration: 

1. AGW624 Business Issues and Sustainable Development

2. AGC608 Business Ethics and Governance (on campus)

3. ADC608 Business Ethics and Governance (online)

Master of Neurocognitive:

1. GCN518 Introduction to Neuromarketing and Consumer Behaviour
2. GCN509 Research Project Stage I
3. GCN520 Research Project Stage III

Research Interest: Neuromarketing, Tourism Marketing, Branding, Corporate Social Responsibility, and Service Innovation

Industrial Experience:

MIMOS Berhad

Duration: August 2000 to December 2006

Customer Service Executive

Consultancy:

1. Company: Perbadanan Bekalan Air Pulau Pinang Sdn Bhd

           Project: Survey on Customer Satisfaction towards PBA’s Water Services and Supply

           Year: 2022

2. Company: Syarikat Air Darul Aman (SADA), Alor Setar, Kedah
   Project: Corporate Governance for Sustainable Water Supply Management for Syarikat Air Darul Aman Sdn Bhd
   Year: 2020
3. Company: Eastern Decorator Sdn Bhd, Ipoh, Perak
   Project: Focusing on Strengthening People’s Intellectual Capital and Excellence in Eastern Decorator.
   Year: 2019
4. Company: Koperasi Universiti Sains Malaysia Berhad, Minden, Penang
   Project: Sustainable Marketing Strategies for Koperasi Universiti Sains Malaysia, Berhad
   Year: 2017
5. Company: G Fitness Sdn Bhd, Penang
   Project: Social Media Marketing: A Case Study of a Newly Established Gym in Penang
   Year: 2016
6. Company: Nay@dam, Batam, Indonesia
   Project: The Improvement Marketing Strategies of Pt Kreasi Putera Serayu
   Year: 2013