Selected JCR & Scopus Index

1. Does uncertainty avoidance moderate the effect of self-congruity on revisit intention? A two-city (Auckland and Glasgow) investigation

Yang, S., Isa, S.M. and Ramayah, T., Journal of Destination Marketing & Management, 2022, 24, pp. 100703

2. Self-Perception or Objective State: A Further Study of Effects of Retirement on Health, Tang, Y., Liu, D., Mou, S., Isa, S.M., Gui, S. and Wan, Q., Frontiers in Psychology, 2022, 13, pp. 1-11
3. Corporate Social Responsibility and Customer Loyalty: Exploring the Roles of Customer Satisfaction and Brand Image of Company, Isa, S. M, and Mohamed, K. Global Journal Al-Thaqafah, 2022, pp. 35-44
4. Effects of stores’ environmental components on Chinese consumers’ emotions and intentions to purchase luxury brands: Integrating PLS -SEM and fsQCA approaches, Yang, S., Isa, S.M, Wu, H., Thurasamy, R., Fang, X., Fan, Y. and Liu, D., Frontiers in Psychology, 2022
5. How Are Destination Image and Travel Intention Influenced by Misleading Media Coverage? Consequences of COVID-19 Outbreak in ChinaYang, S., Isa, S.M., Ramayah, T., Vision,2022, 26(1) pp. 80-89
6. P300 and Decision Making in Neuromarketing Mansor, A.A., Isa, S.M. and Noor, S.S.M. Neuroscience Research Notes, 2021, 4(3), pp. 21-26
7. The Developing an Extended Model of Self-Congruity to Predict Chinese Tourists’ Revisit Intentions to New Zealand: The Moderating Role of Gender, Yang, S., Isa, S.M, Ramayah, T., Wen, J. and Goh, E., Asia Pacific Journal of Marketing and Logistics, DOI 10.1108/APJML-05-2021-0346
8. The Relationship between Frequency of Technology Use and Electronic Commerce Adoption among Small Medium Enterprise in Kuwait Isa, S.M., Alenezi, S., Asian Journal of Business and Accounting 14(2), Forthcoming June 2022
9. Integrating Innovation and Sustainability into Tour Operator Business Isa, S.M., Hamid, M.A., Kumarsi, S., Jaafar, A.H. International Journal Innovation and Sustainable Development, 2021, 15(4), pp.458-474
10. Determinants of Purchase Intention of Non-Electrical and Electronic High-Value Goods via Online in Malaysia Isa, S.M., Wei, L.J., Kiumarsi, S. International Journal of Management and Enterprise Development, 2021, 20(2), pp.113-135
11. Halal vaccination purchase intention A comparative study between Muslim consumers in Malaysia and Pakistan Bukhari, S.N.Z., Isa, S.M., Yen Nee, G. Journal of Islamic Marketing, 2021, 12(4), pp. 670–689
12. A Business Typology for Luxury Consumption in an Inconspicuous Way: A Proposed Model Ms Ting, YN Goh and SM Isa. Journal of Entrepreneurship, Business and Economics 9 (2), pp.1-38
13. Sustainable tourism practices and business performance from the tour operators’ perspectives Hamid, M.A., Isa, S.M., Kiumarsi, S. Anatolia, 2021, 32(1), pp. 23–32
14. Exploring sustainable transportation development in Penang: Stakeholders’ perspectives of the Penang Transport Master Plan Bagde, A.V., Blanes, R., Isa, S.M. Journal of Physics: Conference Series, 2021, 1779(1), 012080
15. Uncertainty Avoidance as a Moderating Factor to the Self-Congruity Concept: The Development of a Conceptual Framework Yang, S., Isa, S.M., Ramayah, T. SAGE Open, 2021, 11(1), pp. 1-10
16. The Role of Internet of Things (IoT) in the Containment and Spread of the Novel COVID-19 Pandemic Mohammed, I.B., Isa, S.M. Studies in Computational Intelligence, 2021, 923, pp. 109–119
17. The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility Chin, P.N., Isa, S.M., Alodin, Y. Journal of Marketing Communications, 2020, 26(8), pp. 896–912
18. Islamic branding: insights from a conceptual perspective Bukhari, S.N.Z., Isa, S.M. Journal of Islamic Marketing, 2020, 11(6), pp. 1743–1760
19. The Effects of Destination Brand Personality on Chinese tourists’ Revisit Intention to Glasgow: An Examination across Gender Yang, S., Isa, S.M., Ramayah, T., Blanes, R., Kiumarsi, S. Journal of International Consumer Marketing, 2020, 32(5), pp. 435–452
20. Exploring the role of corporate social responsibility skepticism in ethical purchase intention Isa, S.M., Chin, P.N., Liew, I. Social Responsibility Journal, 2020, 16(2), pp. 291–307
21. Fundamentals of neuromarketing: What is it all about? Mansor, A.A., Isa, S.M. Neuroscience Research Notes, 2020, 3(4), pp. 22–28
22. A Theoretical Framework to Explain the Impact of Destination Personality, Self-Congruity, and Tourists’ Emotional Experience on Behavioral Intention Yang, S., Mohd Isa, S., Ramayah, T. SAGE Open, 2020, 10(4), pp. 1-12
23. Brand switching through marketing mix: The role of brand effect on smartphone users Isa, S.M., Kelly, L., Kiumarsi, S. International Journal of Process Management and Benchmarking, 2020, 10(3), pp. 419–438
24. Exploring the sustainable tourism practices among tour operators in Malaysia Hamid, M.A., Isa, S.M. Journal of Sustainability Science and Management, 2020, 15(1), pp. 68–80
25. The effect of service innovation on service loyalty in post offices Kiumarsi, S., Isa, S.M., Jayaraman, K., Amran, A., Hashemi, S. International Journal of Business Innovation and Research, 2020, 21(1), pp. 108–127
26. The effect of place attachment on visitors’ revisit intentions: evidence from Batam Isa, S.M., Ariyanto, H.H., Kiumarsi, S. Tourism Geographies, 2020, 22(1), pp. 51–82
27. Patients’ intent to revisit with trust as the mediating role: lessons from Penang Malaysia Mohd Isa, S., Lim, G.S.S., Chin, P.N. International Journal of Pharmaceutical and Healthcare Marketing, 2019, 13(2), pp. 140–159
28. The impact of service quality in postal services: The mediating role of self-service technology Isa, S.M., Kiumarsi, S. International Journal of Services and Operations Management, 2019, 33(3), pp. 395–419
29. Muslim tourist perceived value: a study on Malaysia Halal tourism Isa, S.M., Chin, P.N., Mohammad, N.U. Journal of Islamic Marketing, 2018, 9(2), pp. 402–420
30. Measuring social performance: Reconciling the tension between commercial and social logics Siti-Nabiha, A.K., Azhar, Z., Isa, S.M., Siti-Nazariah, A.Z. International Journal of Social Economics, 2018, 45(1), pp. 205–222
31. Exploring transparency, trust and social media towards organization’s reputation risks: A conceptual framework Othman, M.Z., Isa, S.M. Advanced Science Letters, 2017, 23(4), pp.2849–2852
32. Determining consumer purchase intentions toward counterfeit luxury goods in Malaysia Ting, M.-S., Goh, Y.-N., Isa, S.M. Asia Pacific Management Review, 2016, 21(4), pp. 219–230
33. Electrophysiological quantification of underlying mechanism of decision making from auto dealer advertisement – A neuromarketing research Samsuri, N., Reza, F., Begum, T., Omar, H., Isa, S.M. AIP Conference Proceedings, 2016, 1782, 040017
34. Service Quality and Innovation in Malaysian Post Offices: An Empirical Study Kiumarsi, S., Jayaraman, K., Mohd Isa, S. Global Business and Organizational Excellence, 2015, 35(1), pp. 55–66
35. Age differences in behavioral intention to use internet marketing: A comparative study between Malaysian and Taiwanese Mohd Isa, S., Wong, K.-Y. International Journal of Business and Society, 2015, 16(3), pp. 386–396
36. Determinants of service quality on service loyalty: The mediating role of customers’ satisfaction and brand equity Kiumarsi, S., Isa, S.M., Jayaraman, K. Problems and Perspectives in Management, 2015, 13(2), pp. 347–356
37. Exploring consumers’ intention toward online hotel reservations: Insights from Malaysia Saw, S.-L., Goh, Y.-N., Isa, S.M. Problems and Perspectives in Management, 2015, 13(2), pp. 249–257
38. Influence of corporate social responsibility on loyalty: Perceptions of medical doctors Isa, S.M., Kitt, L.K. Problems and Perspectives in Management, 2015, 13(2), pp. 313–319
39. Marketing strategies to improve the sales of bakery products of small-medium enterprise (SMEs) in Malaysia Kiumarsi, S., Jayaraman, K., Isa, S.M., Varastegani, A. International Food Research Journal, 2014, 21(6), pp. 2101–2107
40. Operationalising corporate social responsibility (CSR) and the development debate Isa, S.M., Reast, J. Asian Academy of Management Journal, 2014, 19(1), pp. 169–197
41. Factors influencing tourist visitation in marine tourism: Lessons learned from FRI Aquarium Penang, Malaysia Isa, S.M., Ramli, L. International Journal of Culture, Tourism, and Hospitality Research, 2014, 8(1), pp. 103–117

 Selected Chapter in Books

1. Revisit of Malaysian Private Universities’ Mission and Direction, in (Higher Education:  From Region to Nation for the Community) Santhi Govindan, Salmi Mohd. Isa, Nabsiah Abdul Wahid, Penerbit USM, Universiti Sains Malaysia, Forthcoming 2022
2. How Have Neuromarketing Revolutionize Consumer Brain, in (The Changing Marketing Landscape in Malaysia) Salmi Mohd Isa Penerbit UniMAP, Universiti Malaysia Perlis, Malaysia, 2020, pp. 87-100
3. The Role of Internet of Things (IoT) in the Containment and Spread of the Novel COVID- 19 Pandemic, in (Computational Intelligence Methods in COVID-19: Surveillance, Prevention, Prediction and Diagnosis) Mohammed, Ibrahim Babangida, Salmi Mohd Isa Springer, Singapore, 2020, pp. 109-119
4. The Role of Private Higher Education Institutions in Developing Societal Resilience and Sustainability in Malaysia: The Issues of Market Orientation, in (Sustainability of Higher Education – A Global Perspective) Santhi Govindan, Salmi Mohd Isa, Nabsiah Abdul Wahid, Penerbit USM, Universiti Sains Malaysia, Malaysia, 2018
5. Peranan Wanita Pulau Sebagai Pemangkin Kelestarian Program Homestay, in (Pembangunan Sumber dan Komuniti Pulau) Salmi Mohd Isa, Mazidah Musa, Penerbit UMS, Universiti Malaysia Sabah, Malaysia, 2018
6. Tour Operators Contribution towards Sustainable Tourism: A Review from the Literature, in (Balancing Development and Sustainability in Tourism Destinations) Maisarah Abd Hamid., Salmi Mohd Isa Springer, Singapore, 2016, pp. 301-313
7. Measuring Sustainability Levels of Tour Operator Businesses Using Sustainable Tourism Indicators: A Conceptual Perspective, in (Tourism Management Perspective) Maisarah Abd Hamid., Salmi Mohd Isa, CRC Press, London, 2016, Chapter 105