Selected JCR & Scopus Index

1. The Relationship between Frequency of Technology Use and Electronic Commerce Adoption among Small Medium Enterprise in Kuwait Isa, S.M., Alenezi, S. Asian Journal of Business and Accounting 14(2), Forthcoming December 2021
2. Integrating Innovation and Sustainability into Tour Operator Business Isa, S.M., Hamid, M.A., Kumarsi, S., Jaafar, A.H. International Journal Innovation and Sustainable Development,15(4) DOI: 10.1504/IJISD.2021.10034895, Forthcoming 2021
3. Determinants of Purchase Intention of Non-Electrical and Electronic High-Value Goods via Online in Malaysia Isa, S.M., Wei, L.J., Kiumarsi, S. International Journal of Management and Enterprise Development, 20(2) Forthcoming 2021
4. Halal vaccination purchase intention A comparative study between Muslim consumers in Malaysia and Pakistan Bukhari, S.N.Z., Isa, S.M., Yen Nee, G. Journal of Islamic Marketing, 2020, 12(4), pp. 670–689
5. A Business Typology for Luxury Consumption in an Inconspicuous Way: A Proposed Model Ms Ting, YN Goh and SM Isa. Journal of Entrepreneurship, Business and Economics 9 (2), pp.1-38
6. Sustainable tourism practices and business performance from the tour operators’ perspectives Hamid, M.A., Isa, S.M., Kiumarsi, S. Anatolia, 2021, 32(1), pp. 23–32
7. Exploring sustainable transportation development in Penang: Stakeholders’ perspectives of the Penang Transport Master Plan Bagde, A.V., Blanes, R., Isa, S.M. Journal of Physics: Conference Series, 2021, 1779(1), 012080
8. Uncertainty Avoidance as a Moderating Factor to the Self-Congruity Concept: The Development of a Conceptual Framework Yang, S., Isa, S.M., Ramayah, T. SAGE Open, 2021, 11(1), pp. 1-10
9. How Are Destination Image and Travel Intention Influenced by Misleading Media Coverage? Consequences of COVID-19 Outbreak in China Yang, S., Isa, S.M., Ramayah, T. Vision, 2021, pp. 1-10

10. The Role of Internet of Things (IoT) in the Containment and Spread of the Novel COVID-19 Pandemic Mohammed, I.B., Isa, S.M. Studies in Computational Intelligence, 2021, 923, pp. 109–119
11. The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility Chin, P.N., Isa, S.M., Alodin, Y. Journal of Marketing Communications, 2020, 26(8), pp. 896–912
12. Islamic branding: insights from a conceptual perspective Bukhari, S.N.Z., Isa, S.M. Journal of Islamic Marketing, 2020, 11(6), pp. 1743–1760
13. The Effects of Destination Brand Personality on Chinese tourists’ Revisit Intention to Glasgow: An Examination across Gender Yang, S., Isa, S.M., Ramayah, T., Blanes, R., Kiumarsi, S. Journal of International Consumer Marketing, 2020, 32(5), pp. 435–452
14. Exploring the role of corporate social responsibility skepticism in ethical purchase intention Isa, S.M., Chin, P.N., Liew, I. Social Responsibility Journal, 2020, 16(2), pp. 291–307
15. Fundamentals of neuromarketing: What is it all about? Mansor, A.A., Isa, S.M. Neuroscience Research Notes, 2020, 3(4), pp. 22–28
16. A Theoretical Framework to Explain the Impact of Destination Personality, Self-Congruity, and Tourists’ Emotional Experience on Behavioral Intention Yang, S., Mohd Isa, S., Ramayah, T. SAGE Open, 2020, 10(4), pp. 1-12
17. Brand switching through marketing mix: The role of brand effect on smartphone users Isa, S.M., Kelly, L., Kiumarsi, S. International Journal of Process Management and Benchmarking, 2020, 10(3), pp. 419–438
18. Exploring the sustainable tourism practices among tour operators in Malaysia Hamid, M.A., Isa, S.M. Journal of Sustainability Science and Management, 2020, 15(1), pp. 68–80
19. The effect of service innovation on service loyalty in post offices Kiumarsi, S., Isa, S.M., Jayaraman, K., Amran, A., Hashemi, S. International Journal of Business Innovation and Research, 2020, 21(1), pp. 108–127
20. The effect of place attachment on visitors’ revisit intentions: evidence from Batam Isa, S.M., Ariyanto, H.H., Kiumarsi, S. Tourism Geographies, 2020, 22(1), pp. 51–82

21. Patients’ intent to revisit with trust as the mediating role: lessons from Penang Malaysia Mohd Isa, S., Lim, G.S.S., Chin, P.N. International Journal of Pharmaceutical and Healthcare Marketing, 2019, 13(2), pp. 140–159
22. The impact of service quality in postal services: The mediating role of self-service technology Isa, S.M., Kiumarsi, S. International Journal of Services and Operations Management, 2019, 33(3), pp. 395–419
23. Muslim tourist perceived value: a study on Malaysia Halal tourism Isa, S.M., Chin, P.N., Mohammad, N.U. Journal of Islamic Marketing, 2018, 9(2), pp. 402–420
24. Measuring social performance: Reconciling the tension between commercial and social logics Siti-Nabiha, A.K., Azhar, Z., Isa, S.M., Siti-Nazariah, A.Z. International Journal of Social Economics, 2018, 45(1), pp. 205–222
25. The effect of innovations to brand equity: The role of customers satisfaction on postal service Isa, S.M., Kiumarsi, S., Ping, N.B. Proceedings of the 5th International Conference on Innovation and Entrepreneurship, ICIE 2017, 2017, pp. 42–51
26. Exploring transparency, trust and social media towards organization’s reputation risks: A conceptual framework Othman, M.Z., Isa, S.M. Advanced Science Letters, 2017, 23(4), pp.2849–2852
27. Determining consumer purchase intentions toward counterfeit luxury goods in Malaysia Ting, M.-S., Goh, Y.-N., Isa, S.M. Asia Pacific Management Review, 2016, 21(4), pp. 219–230
28. Electrophysiological quantification of underlying mechanism of decision making from auto dealer advertisement – A neuromarketing research Samsuri, N., Reza, F., Begum, T., Omar, H., Isa, S.M. AIP Conference Proceedings, 2016, 1782, 040017
29. Measuring sustainability levels of tour operator businesses using sustainable tourism indicators: A conceptual perspective Hamid, M.A., Isa, S.M. Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry – Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016, 2016, pp. 601–606
30. Service Quality and Innovation in Malaysian Post Offices: An Empirical Study Kiumarsi, S., Jayaraman, K., Mohd Isa, S. Global Business and Organizational Excellence, 2015, 35(1), pp. 55–66
31. Age differences in behavioral intention to use internet marketing: A comparative study between Malaysian and Taiwanese Mohd Isa, S., Wong, K.-Y. International Journal of Business and Society, 2015, 16(3), pp. 386–396
32. Determinants of service quality on service loyalty: The mediating role of customers’ satisfaction and brand equity Kiumarsi, S., Isa, S.M., Jayaraman, K. Problems and Perspectives in Management, 2015, 13(2), pp. 347–356
33. Exploring consumers’ intention toward online hotel reservations: Insights from Malaysia Saw, S.-L., Goh, Y.-N., Isa, S.M. Problems and Perspectives in Management, 2015, 13(2), pp. 249–257
34. Influence of corporate social responsibility on loyalty: Perceptions of medical doctors Isa, S.M., Kitt, L.K. Problems and Perspectives in Management, 2015, 13(2), pp. 313–319
35. Marketing strategies to improve the sales of bakery products of small-medium enterprise (SMEs) in Malaysia Kiumarsi, S., Jayaraman, K., Isa, S.M., Varastegani, A. International Food Research Journal, 2014, 21(6), pp. 2101–2107
36. Operationalising corporate social responsibility (CSR) and the development debate Isa, S.M., Reast, J. Asian Academy of Management Journal,  2014, 19(1), pp. 169–197

37. Factors influencing tourist visitation in marine tourism: Lessons learned from FRI Aquarium Penang, Malaysia Isa, S.M., Ramli, L. International Journal of Culture, Tourism, and Hospitality Research, 2014, 8(1), pp. 103–117

Selected Chapter in Books

1. Revisit of Malaysian Private Universities’ Mission and Direction, in (Higher Education:  From Region to Nation for the Community) Santhi Govindan, Salmi Mohd. Isa, Nabsiah Abdul  Wahid Penerbit USM, Universiti Sains Malaysia, Forthcoming 2021
2. How Have Neuromarketing Revolutionize Consumer Brain, in (The Changing Marketing Landscape in Malaysia) Salmi Mohd Isa Penerbit UniMAP, Universiti Malaysia Perlis,  Malaysia, 2020, pp. 87-100
3. The Role of Internet of Things (IoT) in the Containment and Spread of the Novel COVID- 19 Pandemic, in (Computational Intelligence  Methods in COVID-19: Surveillance,  Prevention, Prediction and Diagnosis)  Mohammed, Ibrahim Babangida, Salmi Mohd Isa  Springer, Singapore, 2020, pp. 109-119
4. The Role of Private Higher Education Institutions in Developing Societal Resilience and Sustainability in Malaysia: The Issues of  Market Orientation, in (Sustainability of  Higher Education – A Global Perspective) Santhi Govindan, Salmi Mohd Isa, Nabsiah Abdul  Wahid  Penerbit USM, Universiti Sains Malaysia, Malaysia,  2018
5. Peranan Wanita Pulau Sebagai Pemangkin Kelestarian Program Homestay, in  (Pembangunan Sumber dan Komuniti Pulau)  Salmi Mohd Isa, Mazidah Musa Penerbit UMS, Universiti Malaysia Sabah,  Malaysia, 2018
6. Tour Operators Contribution towards Sustainable Tourism: A Review from the  Literature, in (Balancing Development and  Sustainability in Tourism Destinations) Maisarah Abd Hamid., Salmi Mohd Isa Springer, Singapore, 2016, pp. 301-313
7. Measuring Sustainability Levels of Tour Operator Businesses Using Sustainable  Tourism Indicators: A Conceptual Perspective,  in (Tourism Management Perspective) Maisarah Abd Hamid., Salmi Mohd Isa  CRC Press, London, 2016, Chapter 105