She teaches Master Business Administration (MBA) and Master of Cognitive Neurosciences programmes and specialises in research on marketing. Salmi has presented numerous papers in conferences and has also published several research articles in indexed journals and proceedings. She is teaching fellows and Train the Trainer (TTT) at Malaysian Institute of Integrity. Before dedicating herself to academia, Salmi gained six years’ experience in industry, from 2000 to 2006, working at MIMOS Berhad, Malaysia’s prime research and development (R&D) organisation. She secured number of competitive research grants worth over RM 450,000 to date. She widely exposed to various scale of consultancy projects-PT Kreasi Putera Serayu (Indonesia), Tenaga Nasional Berhad, Majlis Amanah Rakyat (MARA) and Eastern Decorator Sdn Bhd. She has successfully supervised eleven Doctor of Philosophy (PhD) and Doctor of Administration (DBA), two post-doctoral students, and more than 30 master students. Currently, eight Doctor of Philosophy (PhD) students and three a Doctor of Administration (DBA) students are under her supervision. Recently, she also supervised two international master students from Master of Science (MSc) University of Glasgow, Scotland and Master in Business in Emerging Market FH JOANNEUM, Austria. Having worked for past years on the R&D organisation, recently she has been research on marketing surrounding Corporate Social Responsibility (CSR), tourism marketing, neuromarketing, marketing innovation and branding. She has received a number of awards in recognition of her academic excellence including the University Service Excellence Award, Dean’s Outstanding Teaching Award, Dean’s Outstanding Research Award and the best paper award by Malaysian Accountancy Research Education Foundation (MAREF) and Tej Vir Singh Recognition Award, awarded by Anatolia: An International Journal of Tourism and Hospitality Research.
Teaching:
Master of Business Administration: 1. AGC608 Business Ethics and Governance 2. ADC608 Business Ethics and Governance
Master of Neurocognitive: 1. GCN518 Introduction to Neuromarketing and Consumer Behaviour 2. GCN509 Research Project Stage I 3. GCN520 Research Project Stage III
Doctor of Philosophy: 1. AGW716 Fundamental of Business Research and Methodology
Research Interest: Neuromarketing, Tourism Marketing, Branding, Corporate Social Responsibility, and Service Innovation
Industrial Experience:
MIMOS Berhad
Duration: August 2000 to December 2006
Customer Service Executive
Consultancy:
Amount: RM14,960.00
Duration: 09/01/2018 – 07/07/2019
Amount: RM5,300.00
Duration: 10/10/2013 – 10/10/2013
Amount: RM94,000.00
Duration: 02/06/2014 – 07/11/2014
Amount: RM10,000.00
Duration: 01/10/2012 – 10/05/2013
Amount: RM3,000.00