JOURNAL PUBLICATION

1. Phaik Nie Chin, Salmi Mohd Isa, & Yasmin Alodin (2020). The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility. Journal of Marketing Communication, 26(8), 896-912. https://doi.org/10.1080/13527266.2019.1604561 (Scopus)
2. Salmi Mohd Isa, Grace Sze Sze Lim, & Phaik Nie Chin (2019). Patients’ intent to revisit with trust as the mediating role: lessons from Penang Malaysia. International Journal of Pharmaceutical and Healthcare Marketing, 13(2), 40-159. https://doi.org/10.1108/IJPHM-10-2017-0056 (Scopus)
3. Salmi Mohd Isa, Phaik Nie Chin, & Irene Liew (2019). Exploring the role of corporate social responsibility skepticism in ethical purchase intention. Social Responsibility Journal, 16(2), 291-307. https://doi.org/10.1108/SRJ-01-2018-0003 (Scopus)
4. Phaik Nie Chin, Kean Siang Ch’ng, & Salmi Mohd Isa (2018). The Effect of Self-Serving Bias on Trading Decisions and its Solution Mechanisms: An Experimental Study. Global Business and Management Research: An International Journal, 10(1), 67-81. (ERA)
5. Salmi Mohd Isa., Phaik Nie Chin, & Nurul Ulfah Mohammad (2018). Muslim Tourist Perceived Value: A Study on Malaysia Halal Tourism. Journal of Islamic Marketing. 9(2), 402-420. https://doi.org/10.1108/JIMA-11-2016-0083. (Scopus)
6. Salmi Mohd Isa, Chew Kun Lim, & Phaik Nie Chin (2017). Green Purchase Intention of Laundry Detergent Powder in Presence of Eco-Friendly Global Business and Management Research: An International Journal, 9(4), 128-143. (ERA)
7. Kean Siang Ch’ng, Suet Ling Khoo, & Phaik Nie Chin (2014). The effects of cultural and historical information and contribution threshold on public contributions: an experimental study on the conservation of heritage houses in Penang, Malaysia. Journal of Cultural Economics, 38(3), 207-222. https://doi.org/10.1007/s10824-013-9206-x. (SSCI, Scopus)

CONFERENCE PROCEEDING

1. Phaik Nie Chin and Pei Hong Chan (2020). Exploring Consumer’s Cultures, Environmental Concern and Behaviours on Intention to Purchase Green Vehicle. Proceedings of the 2nd International Conference on Business Sustainability and Innovation (ICBSI) 2020, 112-114. (ISBN 978-967-394-379-1)
2. Salmi Mohd Isa and Phaik Nie Chin (2019). A study on social entrepreneurial attitudes towards start-up intention in Malaysia. The European Proceedings of Social & Behavioural Sciences, Volume 65, 279-286. https://doi.org/10.15405/epsbs(2357-1330).2019.8.1 (ISSN 2357-1330)

OTHERS PUBLICATION

1. Yougan Nagaya & Phaik Nie Chin (2019). The Effect of Big Five Personality Traits on Type of Life Insurance Plan Purchased. Contemporary Issues in Business and Management – Extended Research Abstract, ed Karpal Singh Dara Singh / Shaian Kiumarsi, Volume 1, 79-83. (ISBN 978-967-394-343-2)
2. Phaik Nie Chin (2020). Industry Practitioners Bridge Knowledge Gap. The Stars Newspaper, in press on 24/5/2020 (https://www.thestar.com.my/news/education/2020/05/24/industry-practitioners-bridge-knowledge-gap)

CONFERENCE PAPER & PRESENTATION

1. Phaik Nie Chin (2020). What drives excess trading during Covid-19 pandemic? 17/11/2020 – 19/11/2020, The 22^nd Malaysian Finance Association Conference 2020, Virtual Webex (International).
2. Phaik Nie Chin and Pei Hong Chan (2020). Exploring consumer’s cultures, environmental concern and behaviours on intention to purchase green vehicle. 7/10/2020 – 8/10/2020, The 2nd International Conference on Business Sustainability and Innovation (ICBSI) 2020, Virtual Webex (International).Salmi Mohd Isa and
3. Phaik Nie Chin (2018). A study on social entrepreneurial attitudes towards start-up intention in Malaysia. Factors Motivating the Social Entrepreneurship Start Up Intention in Malaysia. 17/10/2018 – 19/10/2018, The International Conference on Business Sustainability and Innovation (ICBSI) 2018, Hotel Olive Tree, Penang (International).
4. Phaik Nie Chin, Salmi Mohd Isa, & Yasmin Alodin (2018). Endorsement credibility and brand credibility towards purchase intention: evidence from local apparel brands, Malaysia. 12/4/2018 – 13/4/2018, The 23^rdInternational Conference on Corporate and Marketing Communication, Exeter, United Kingdom (International).
5. Phaik Nie Chin (2017). The effect of traders’ cognitive biases on psychological attributes and confidence in stock trading: an experimental study. 2/8/2017 – 4/8/2017, Singapore Economic Review Conference, Mandarin Orchard Hotel, Singapore (International).
6. Phaik Nie Chin (2015). The effect of confirmation bias on investors’ overconfidence bias and its solutions: an experimental study. 5/8/2015 – 7/8/2015, Singapore Economic Review Conference, Mandarin Orchard Hotel, Singapore (International).
7. Phaik Nie Chin and Kean Siang Ch’ng (2013). Culture, social preferences and beliefs in public goods 6/8/2013 – 8/8/2013, Singapore Economic Review Conference, Mandarin Orchard Hotel, Singapore (International).
8. Kean Siang Ch’ng, Suet Ling Khoo, & Phaik Nie Chin (2013). Cultural and historical information in voluntary contribution mechanism. 25/6/2013 – 30/6/2013, The 3^rd Advances in Hospitality and Tourism Marketing & Management Conference, The Grand Hotel, Taipei, Taiwan (International).