Tel: +604-6532794 Fax: +604-6532792
phaikniechin@usm.my
+604-653 6407

Dr. Chin Phaik Nie

Senior Lecturer
Graduate School of Business
Universiti Sains Malaysia

Education

  • Ph.D., Economics, Universiti Sains Malaysia, 2016
  • M.B.A., Heriot-Watt University, 2002
  • Bachelor of Economics, Applied Statistics, University of Malaya, 1999

Biography

Dr. Chin is currently a Senior Lecturer at Graduate School of Business, Universiti Sains Malaysia. She obtained her PhD in Economics from Universiti Sains Malaysia in 2016. Her first degree was Bachelor of Economics (Hon) from University of Malaya and she obtained her Master of Business Administration from Heriot-Watt University. Her current research interests and projects include behavioural and experimental finance, behavioural and experimental economics, marketing and consumer behaviour. She loves anything about economics and psychology, and that has led her to explore more about her current fields. She currently teaches Finance Strategy , Natural Resources and Environmental Management and ASEAN Economic Integration Seminar in the School’s Master of Business Administration (MBA) programme.

Prior to her teaching stint at USM, Dr. Chin has multidisciplinary experiences. She has worked in several multinational companies in her ten years industrial experiences. Dr. Chin also served as an EXCO member of an NGO in Penang since year 2011. The center focuses on building children’s self-esteem by providing individual therapy session to children and also conducts play group sessions in primary schools in Penang.

Teaching and Research Areas

Teaching: Financial Strategy, Natural Resources and Environmental Management, ASEAN Economic Integration Seminar.

Research Interest: Behavioural Finance, Behavioural Economics, Marketing and Consumer Behaviour

Consultancy and Industrial Experience

Industry Experiences

Plexus Manufacturing (M) Sdn Bhd

Intel Product (M) Sdn Bhd 

OSRAM Opto Semiconductor (M) Sdn Bhd

Solectron Technology (M) Sdn Bhd 

Publications

 JOURNAL PUBLICATION

  1. Phaik Nie Chin, Salmi Mohd Isa, & Yasmin Alodin (2020). The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility. Journal of Marketing Communication, 26(8), 896-912. https://doi.org/10.1080/13527266.2019.1604561 (Scopus)
  2. Salmi Mohd Isa, Grace Sze Sze Lim, & Phaik Nie Chin (2019). Patients’ intent to revisit with trust as the mediating role: lessons from Penang Malaysia. International Journal of Pharmaceutical and Healthcare Marketing, 13(2), 40-159. https://doi.org/10.1108/IJPHM-10-2017-0056 (Scopus)
  3. Salmi Mohd Isa, Phaik Nie Chin, & Irene Liew (2019). Exploring the role of corporate social responsibility skepticism in ethical purchase intention. Social Responsibility Journal, 16(2), 291-307. https://doi.org/10.1108/SRJ-01-2018-0003 (Scopus)
  4. Phaik Nie Chin, Kean Siang Ch’ng, & Salmi Mohd Isa (2018). The Effect of Self-Serving Bias on Trading Decisions and its Solution Mechanisms: An Experimental Study. Global Business and Management Research: An International Journal, 10(1), 67-81. (ERA)
  5. Salmi Mohd Isa., Phaik Nie Chin, & Nurul Ulfah Mohammad (2018). Muslim Tourist Perceived Value: A Study on Malaysia Halal Tourism. Journal of Islamic Marketing. 9(2), 402-420. https://doi.org/10.1108/JIMA-11-2016-0083. (Scopus)
  6. Salmi Mohd Isa, Chew Kun Lim, & Phaik Nie Chin (2017). Green Purchase Intention of Laundry Detergent Powder in Presence of Eco-Friendly Global Business and Management Research: An International Journal, 9(4), 128-143. (ERA)
  7. Kean Siang Ch’ng, Suet Ling Khoo, & Phaik Nie Chin (2014). The effects of cultural and historical information and contribution threshold on public contributions: an experimental study on the conservation of heritage houses in Penang, Malaysia. Journal of Cultural Economics, 38(3), 207-222. https://doi.org/10.1007/s10824-013-9206-x. (SSCI, Scopus)

CONFERENCE PROCEEDING

  1. Phaik Nie Chin and Pei Hong Chan (2020). Exploring Consumer’s Cultures, Environmental Concern and Behaviours on Intention to Purchase Green Vehicle. Proceedings of the 2nd International Conference on Business Sustainability and Innovation (ICBSI) 2020, 112-114. (ISBN 978-967-394-379-1)
  2. Salmi Mohd Isa and Phaik Nie Chin (2019). A study on social entrepreneurial attitudes towards start-up intention in Malaysia. The European Proceedings of Social & Behavioural Sciences, Volume 65, 279-286. https://doi.org/10.15405/epsbs(2357-1330).2019.8.1 (ISSN 2357-1330)

OTHERS PUBLICATION

  1. Yougan Nagaya & Phaik Nie Chin (2019). The Effect of Big Five Personality Traits on Type of Life Insurance Plan Purchased. Contemporary Issues in Business and Management – Extended Research Abstract, ed Karpal Singh Dara Singh / Shaian Kiumarsi, Volume 1, 79-83. (ISBN 978-967-394-343-2)
  2. Phaik Nie Chin (2020). Industry Practitioners Bridge Knowledge Gap. The Stars Newspaper, in press on 24/5/2020 (https://www.thestar.com.my/news/education/2020/05/24/industry-practitioners-bridge-knowledge-gap)

CONFERENCE PAPER & PRESENTATION

  1. Phaik Nie Chin (2020). What drives excess trading during Covid-19 pandemic? 17/11/2020 – 19/11/2020, The 22nd Malaysian Finance Association Conference 2020, Virtual Webex (International).
  2. Phaik Nie Chin and Pei Hong Chan (2020). Exploring consumer’s cultures, environmental concern and behaviours on intention to purchase green vehicle. 7/10/2020 – 8/10/2020, The 2nd International Conference on Business Sustainability and Innovation (ICBSI) 2020, Virtual Webex (International).Salmi Mohd Isa and
  3. Phaik Nie Chin (2018). A study on social entrepreneurial attitudes towards start-up intention in Malaysia. Factors Motivating the Social Entrepreneurship Start Up Intention in Malaysia. 17/10/2018 – 19/10/2018, The International Conference on Business Sustainability and Innovation (ICBSI) 2018, Hotel Olive Tree, Penang (International).
  4. Phaik Nie Chin, Salmi Mohd Isa, & Yasmin Alodin (2018). Endorsement credibility and brand credibility towards purchase intention: evidence from local apparel brands, Malaysia. 12/4/2018 – 13/4/2018, The 23rdInternational Conference on Corporate and Marketing Communication, Exeter, United Kingdom (International).
  5. Phaik Nie Chin (2017). The effect of traders’ cognitive biases on psychological attributes and confidence in stock trading: an experimental study. 2/8/2017 – 4/8/2017, Singapore Economic Review Conference, Mandarin Orchard Hotel, Singapore (International).
  6. Phaik Nie Chin (2015). The effect of confirmation bias on investors’ overconfidence bias and its solutions: an experimental study. 5/8/2015 – 7/8/2015, Singapore Economic Review Conference, Mandarin Orchard Hotel, Singapore (International).
  7. Phaik Nie Chin and Kean Siang Ch’ng (2013). Culture, social preferences and beliefs in public goods 6/8/2013 – 8/8/2013, Singapore Economic Review Conference, Mandarin Orchard Hotel, Singapore (International).
  8. Kean Siang Ch’ng, Suet Ling Khoo, & Phaik Nie Chin (2013). Cultural and historical information in voluntary contribution mechanism. 25/6/2013 – 30/6/2013, The 3rd Advances in Hospitality and Tourism Marketing & Management Conference, The Grand Hotel, Taipei, Taiwan (International).
 
 

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