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Dr. Christopher Richardson
+604-653 2760


Dr. Christopher Richardson

Senior Lecturer
Graduate School of Business
Universiti Sains Malaysia


  • PhD International Business
  • MSc International Business and Management
  • BA (Hons) Social Sciences


Christopher Richardson is a lecturer at USM’s Graduate School of Business, where he also serves as the deputy research, innovation and industry community. His research interests include firm internationalisation and cross-cultural management and his work has appeared in several notable outlets, such as Journal of World BusinessInternational Business Review, and Management International Review.

Teaching and Research Areas

Teaching: International Business Management

Research Interests: Firm internationalisation; cross-cultural management

Consultancy and Industrial Experience

In addition to his academic work, Christopher has undertaken several research projects for multinational enterprises in the northern region.


Richardson, C., & Ng, K. H. (in press). No place like home? Self-initiated expatriates in their ancestral homeland. Asia Pacific Journal of Human Resources.

Potter, A., & Richardson, C. (2019). How ethnographic research can help conceptualize expatriate acculturation. Journal of Global Mobility, 7(1), 49–63.

Richardson, C., & Ariffin, S. K. (2019). A leap of faith? Managerial religiosity and market entry decisions. Management International Review, 59(2), 277–305.

Ooi, S. M., & Richardson, C. (2019). The internationalisation of service-sector SMEs in an emerging market: Insights from business training and consultancy firms in Malaysia. Review of International Business and Strategy, 29(1), 44–60.

Richardson, C., Tan, G.-H., & Kiumarsi, S. (2018). Personality traits and expatriate adjustment in Malaysia. Journal of Asia Business Studies, 12(4), 594–612.

Richardson, C., & Rammal, H. G. (2018). Religious belief and international business negotiations: Does faith influence negotiator behaviour? International Business Review, 27(2), 401–409.

Richardson, C., & Wong, H.-W. (2018). Expatriate academics in Malaysia: motivation, adjustment, and retention. Journal of Management Development, 37(3), 299–308.

Richardson, C., Yaapar, M. S., & Abdullah, N. F. L. (2017). Understanding Malay and Chinese work ethics in Malaysia through proverbs. International Journal of Cross Cultural Management, 17(3), 365–377.

Fernando, Y., Fitrianingrum, A., & Richardson, C. (2017). Organisational determinants of export performance: Evidence from exporting firms in Batam, Indonesia. International Journal of Business Excellence, 11(1), 95–119.

Richardson, C., Yaapar, M. S., & Amir, S. (2016). Budi and Malay workplace ethics. Journal of Asia Business Studies, 10(1), 78–92.

Fernando, Y., Fitrianingrum, A., & Richardson, C. (2016). The effects of legal-political factors and market competition on supply chain performance: Some findings from firms in a free trade zone. International Journal of Logistics Systems and Management, 24(2), 244–264.

Sinkovics, R. R., Richardson, C., & Lew, Y. K. (2015). Enhancing Student Competency and Employability in International Business Through Master’s Dissertations. Journal of Teaching in International Business, 26(4), 293–317.

Richardson, C., Sinha, L., & Yaapar, M. S. (2014). Work ethics from the Islamic and Hindu traditions: In quest of common ground. Journal of Management, Spirituality and Religion, 11(1), 65–90.

Richardson, C. (2014). Firm internationalisation within the Muslim world. Journal of World Business, 49(3), 386–395.

Yamin, M., Sinkovics, R. R., & Richardson, C. (2014). Internationalisation of innovative activity in Finnish multinational enterprises. European Journal of International Management, 8(3), 310–330.

Richardson, C. (2013). Knowledge-sharing through social interaction in a policy-driven industrial cluster. Journal of Entrepreneurship and Public Policy, 2(2), 160–177.

Richardson, C., & Yamin, M. (2013). The impact of industrial clusters on internationalization: The case of SMEs in Malaysia’s multimedia super corridor. In The Process Of Internationalization In Emerging Smes And Emerging Economies.

Richardson, C., Yamin, M., & Sinkovics, R. R. (2012). Policy-driven clusters, interfirm interactions and firm internationalisation: Some insights from Malaysia’s Multimedia Super Corridor. International Business Review, 21(5), 794–805.

Citation index


Research Grants


Honors & Awards