Tel: +604-6532794 Fax: +604-6532792
+604-653 6668

Dr. Haniruzila Hanifah

Senior Lecturer
Graduate School of Business
Universiti Sains Malaysia


  • PhD Organisation Behaviour (Entrepreneurship and Enterprising Culture), School of Management, Universiti Sains Malaysia (USM), Malaysia (2017) Thesis Title: Innovation Performance among Bumiputera SMEs: The Role of Internal Resources and Innovation Culture.
  • Master in Office System Management, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia (2011) Thesis Title: The Moderating Effect of Gender on the Technology Acceptance Factors and Computer Literacy Level among Public in Rural Areas.
  • Bachelor’s Degree in Management, School of Management, Universiti Sains Malaysia (USM), Malaysia (2009)


Haniruzila Hanifah holds a PhD in Organizational Behaviour from School of Management, Universiti Sains Malaysia (USM). Her research interests include entrepreneur’s behaviour, Small and Medium Enterprise (SME), Innovation, Human Resource Management, and technology management. She has published her research in various Indexed Journals. In addition, she was involved in reviewing articles as well as presented her research articles locally and internationally. Currently, Haniruzila is a Senior Lecturer at the Graduate School of Business, Universiti Sains Malaysia.

Teaching and Research Areas

Teaching: Entrepreneurship and Human Resource Management.

Research Interest: Entrepreneurship, Human Resource Management, Small Medium Enterprises (SME), Innovation and Technology Management.

Consultancy and Industrial Experience

1. GIATMARA and NCIA Programme and Training

2. Project Malaysian Technology Development Corporation (MTDC)

3. Project on National Assisted Care Centre Service


Hanifah, H., Abd Halim, N., Vafaei-Zadeh, A., & Nawaser, K. (2021). Effect of intellectual capital and entrepreneurial orientation on innovation performance of manufacturing SMEs: mediating role of knowledge sharing. Journal of Intellectual Capital.

Hakkak, M., Nawaser, K., Vafaei-Zadeh, A., & Hanifah, H. (2021). Determination of Optimal Leadership Styles through Knowledge Management: A Case from the Automotive Industry. International Journal of Innovation and Technology Management, 18(4).

Vafaei-Zadeh, A., Ng, S. X., Hanifah, H., Teoh, A. P., & Nawaser, K. (2021). Safety Technology Adoption: Predicting Intention to Use Car Dashcams in an Emerging Country. International Journal of Innovation and Technology Management, 18(5).

Md Azmi, N. A. A., Teoh, A. P., Vafaei-Zadeh, A., & Hanifah, H. (2021). Predicting information security culture among employees of telecommunication companies in an emerging market. Information and Computer Security, 29(5), 866–882.

Hanifah, H., Vafaei-Zadeh, A., & Ping, T. A. (2021). The impact of government support and innovation culture on new product development of manufacturing SMEs: Does innovation strategy matter? International Journal of Management Practice, 14(5), 519–538.

Abdul-Halim, N. A., Vafaei-Zadeh, A., Hanifah, H., Teoh, A. P., & Nawaser, K. (2021). Understanding the determinants of e-wallet continuance usage intention in Malaysia. Quality and Quantity.

Abdul Halim, H., Md Hanifah, H., Thurasamy, R., & Ahmad, N. H. (2021). Reinforcing the Innovation Performance of SMEs Through Innovation Culture and Government Support. Studies of Applied Economics, 39(10).

Vafaei-Zadeh, A., Ramayah, T., Hanifah, H., Kurnia, S., & Mahmud, I. (2020). Supply chain information integration and its impact on the operational performance of manufacturing firms in Malaysia. Information and Management, 57(8), 103386.

Hanifah, H., Halim, H. A., Ahmad, N. H., & Vafaei-Zadeh, A. (2020). Can internal factors improve innovation performance via innovation culture in SMEs? Benchmarking, 27(1), 382–405.

Hanifah, H., Abdul Halim, H., Ahmad, N. H., & Vafaei-Zadeh, A. (2019). Emanating the key factors of innovation performance: leveraging on the innovation culture among SMEs in Malaysia. Journal of Asia Business Studies, 13(4), 559–587.

Rasoolimanesh, S. M., Taheri, B., Gannon, M., Vafaei-Zadeh, A., & Hanifah, H. (2019). Does living in the vicinity of heritage tourism sites influence residents’ perceptions and attitudes? Journal of Sustainable Tourism, 27(9), 1295–1317.

Vafaei-Zadeh, A., Hanifah, H., Foroughi, B., & Salamzadeh, Y. (2019). Knowledge leakage, an Achilles’ heel of knowledge sharing. Eurasian Business Review, 9(4), 445–461.

Vafaei-Zadeh, A., Thurasamy, R., & Hanifah, H. (2019). Modeling anti-malware use intention of university students in a developing country using the theory of planned behavior. Kybernetes, 48(8), 1565–1585.

Vafaei-Zadeh, A., Ramayah, T., Wong, W. P., & Md Hanifah, H. (2018). Modelling internet security software usage among undergraduate students: A necessity in an increasingly networked world. VINE Journal of Information and Knowledge Management Systems, 48(1), 2–20.

Lin, Y., Yang, S., Hanifah, H., & Iqbal, Q. (2018). An Exploratory Study of Consumer Attitudes Toward Green Cosmetics in the UK Market. Administrative Sciences, 8(4), 71.

Halim, H. A., Ahmad, N. H., Hanifah, H., & Ramayah, T. (2017). The impediments to entrepreneurial ventures among the bottom of pyramid community in Northern Malaysia. In Handbook of Research on Small and Medium Enterprises in Developing Countries.

Halim, H. A., Ahmad, N. H., Ramayah, T., & Hanifah, H. M. (2017). Entrepreneurial readiness towards venture creation among bop community. International Journal of Entrepreneurship, 21(2).

Hanifah, H., Halim, H. A., Ahmad, N. H., & Vafaei-Zadeh, A. (2017). Understanding the innovation culture towards innovation performance among Bumiputera SMEs. International Journal of Economic Research, 14(16), 279–293.

Hanifah, H., Halim, H. A., Ahmad, N. H., & Vafaei-Zadeh, A. (2017). Innovation culture as a mediator between specific human capital and innovation performance among bumiputera SMEs in Malaysia. In Handbook of Research on Small and Medium Enterprises in Developing Countries (pp. 261–279).


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