Tel: +604-6532794 Fax: +604-6532792
+604-653 6668

Dr. Haniruzila Md Hanifah

Senior Lecturer
Graduate School of Business
Universiti Sains Malaysia


  • PhD Organisation Behaviour (Entrepreneurship and Enterprising Culture), School of Management, Universiti Sains Malaysia (USM), Malaysia (2017) Thesis Title: Innovation Performance among Bumiputera SMEs: The Role of Internal Resources and Innovation Culture.
  • Master in Office System Management, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia (2011) Thesis Title: The Moderating Effect of Gender on the Technology Acceptance Factors and Computer Literacy Level among Public in Rural Areas.
  • Bachelor’s Degree in Management, School of Management, Universiti Sains Malaysia (USM), Malaysia (2009)


Haniruzila Hanifah holds a PhD in Organizational Behaviour from School of Management, Universiti Sains Malaysia (USM). Her research interests include entrepreneur’s behaviour, Small and Medium Enterprise (SME), Innovation, Human Resource Management, and technology management. She has published her research in various Indexed Journals. In addition, she was involved in reviewing articles as well as presented her research articles locally and internationally. Currently, Haniruzila is a Senior Lecturer at the Graduate School of Business, Universiti Sains Malaysia.

Teaching and Research Areas

Teaching: Entrepreneurship and Human Resource Management.

Research Interest: Entrepreneurship, Human Resource Management, Small Medium Enterprises (SME), Innovation and Technology Management.

Consultancy and Industrial Experience

1. GIATMARA and NCIA Programme and Training

2. Project Malaysian Technology Development Corporation (MTDC)

3. Project on National Assisted Care Centre Service


  1. Haniruzila Hanifah, Hasliza Abdul Halim, Noor Hazlina Ahmad, & Ali Vafaei-Zadeh (2020). Can Internal Factors Improve Innovation Performance via Innovation Culture in SME. Benchmarking: An International Journal, 27(1), 382-405 (SCOPUS indexed journal).
  2. Vafaei-Zadeh, A., Ramayah, T., Hanifah, H., Kurnia, S., & Mahmud, I. (2020). Supply chain information integration and its impact on the operational performance of manufacturing firms in Malaysia. Information & Management57(8), 103386. (IF = 5.155, ISI indexed journal).
  3. Haniruzila Hanifah, Hasliza Abdul Halim, Noor Hazlina Ahmad, and Ali Vafaei-Zadeh. (2019), Emanating the key factors of innovation performance: leveraging on the innovation culture among SMEs in Malaysia, Journal of Asia Business Studies, 13(4), 559-587. (SCOPUS indexed journal)
  4. Ali Vafaei-Zadeh, T. Ramayah, & Haniruzila Hanifah (2019). Extending the Theory of Planned Behavior (TPB) to Modeling Anti-Malware Use Intention of University Students in a Developing Country. Kybernetes, 48(8), 1565-1585. (IF = 1.381, ISI indexed journal).
  5. Ali Vafaei-Zadeh, Haniruzila Hanifah, Behzad Faroughi, & Yashar Salamzadeh (2019). Knowledge Leakage, an Achilles’ Heel of Knowledge Sharing, Eurasian Business Review Journal. 9(4), 445-461 (IF = 2.143, ISI indexed journal).
  6. Rasoolimanesh, S.M, Taheri, Babak., Gannon, Martin., Vafaei-Zadeh, Ali & Haniruzila Hanifah (2019). Does living in the vicinity of heritage and tourism sites influence residents’ perceptions and attitudes? Journal of Sustainable Tourism, 27(9), 1295-1317 (IF = 3.400 (Q1), ISI indexed journal).
  7. Yifeng Lin, Shaohua Yang., Haniruzila Hanifah., & Qaisar Iqbal (2018). An Exploratory Study of Consumer Attitudes towards Green Cosmetics in the UK Market. Administrative Sciences. 8(4):71.
  8. Haniruzila Hanifah, Hasliza Abdul Halim, Noor Hazlina Ahmad, & Ali Vafaei-Zadeh (2017). Understanding the Innovation Culture towards Innovation Performance among Bumiputera SMEs. International Journal of Economic Research. 14(16), 279-293. (SCOPUS Indexed Journal).
  9. Haniruzila Hanifah, Hasliza Abdul Halim, Noor Hazlina Ahmad, & Ali Vafaei-Zadeh (2017). Innovation Culture as Mediator between Specific Human Capital and Innovation Performance among Bumiputera SMEs in Malaysia. In Handbook of Research on Small and Medium Enterprises in Developing Countries (pp. 261-279). Hershey, PA: IGI Global. (SCOPUS Indexed).
  10. Ali Vafaei-Zadeh, T. Ramayah, Wong Wai Peng, & Haniruzila Hanifah (2017). Modelling Internet Security Software Usage among Undergraduate Students: A Necessity in an Increasingly Networked World. VINE Journal of Information and Knowledge Management Systems, 48 (1). (SCOPUS Indexed, B ranked in ABDC journal ranking).
  11. Hasliza Abdul Halim, Noor Hazlina Ahmad, T Ramayah, & Haniruzila Hanifah (2017). Entrepreneurial Readiness Towards Venture Creation Among BOP Community. International Journal of Entrepreneurship, 21(2), 1-12. (SCOPUS Indexed Journal).
  12. Hasliza Abdul Halim, Noor Hazlina Ahmad, Haniruzila Hanifah, & T. Ramayah (2017). The Impediments to Entrepreneurial Ventures among the Bottom of Pyramid Community in Northern Malaysia. In Handbook of Research on Small and Medium Enterprises in Developing Countries (pp. 67-81). IGI Global. (SCOPUS Indexed Journal).
  13. Hasliza Abdul Halim, Haniruzila Hanifah, Noor Hazlina Ahmad, & T. Ramayah (2017). Understanding the Innovation Culture among the Bottom of Pyramid’s SMEs: A Preliminary Study from Northern Malaysia. International Academic Journal of Innovative Research, 4(1), 58-61. (SCOPUS Indexed Journal).


Citation index



Journal Articles
Book Chapters

Research Grants