Tel: +604-6532794 Fax: +604-6532792

Dr. Zurina Mohaidin

Deputy Academic, Career & International
mzurina@usm.my
+604-653 2788

Dr. Zurina Mohaidin

Deputy Academic, Career & International
Senior Lecturer
Graduate School of Business
Universiti Sains Malaysia

Education

  • Ph.D., Marketing, Cardiff University, Wales, United Kingdom,2011
  • MBA, University of Bridgeport, Connecticut, United States, 1995
  • BSc, Marketing, University of Bridgeport, Connecticut, United States, 1994

Biography

Dr. Zurina Mohaidin is a Marketing lecturer in Graduate School of Business. She currently teaches Marketing Management for postgraduates and has been supervising a number of PhD and MBA students.  She graduated her PhD from Cardiff University, United Kingdom with an MBA and BSc in Marketing from  University of Bridgeport, Connecticut, United States. Dr Zurina is also the Program Manager  for the MBA program of Graduate School  of Business where she is responsible in looking through the MBA application as well as managing all related matters of MBA students. Dr. Zurina has presented numerous papers in conferences and published research articles in well known journals. Her research has been on Marketing and Consumer Behaviour, looking at the branding and consumer choices.

Teaching and Research Areas

Teaching: Marketing Management.

Research Interest: Marketing, Consumer Behaviour, Branding.

Consultancy and Industrial Experience

Co-consultant for TNB Penang Customer Service Satisfaction Research

Kajian Penyelidikan Kepuasan Pelanggan Tenaga Nasional Berhad Pulau Pinang (Oct 2012-March 2013)